What is an Infographic? (2023)

An infographic is a visual resource that presents a set of data in a synthesized form through graphics and images. It is based on the expression "a picture is worth a thousand words." The visual representation of information helps us associate data with these resources, improving retention and recall. Infographics are used to convey relevant information and communicate ideas or concepts through visual resources. The visual representation of data helps with quick comprehension and retention of information. Studies have shown that we retain 80% more information visually than by memorizing text alone.

Beyond the definition of an infographic, it is important to understand that infographics can be used not only in educational settings but also in the business world. In our daily lives, we are exposed to a lot of information, and our ability to retain it is decreasing. Therefore, the use of infographics in the relevant context is highly recommended. The importance of information lies not only in the content itself but also in the design of the infographic. Design is the key to effective infographics. To ensure that an infographic makes sense, the combination of data, graphics, and images must be seamlessly integrated through design. However, not all designs are suitable for all infographics .

Characteristics of Infographics

To guarantee the success of an infographic, several characteristics should be considered:

  1. Design: The design should be in harmony with the content and the target audience.
  2. Clarity and Conciseness: The information presented should be clear and concise.
  3. Sequential Presentation: The information in the infographic should be presented sequentially so that it can be easily understood with a quick visual scan.
  4. Value-Added Resources: The resources used in the infographic should add value to the content.
  5. Legible Typography: The typography used should be legible to facilitate reading.
  6. Balanced Color Palette: The color palette used should strike a balance between the content and its application.
  7. Well-Defined Content Fragmentation: The content should be well-defined within the infographic.

Uses of Infographics

Infographics have two main uses:

  1. For Teams: Companies can use infographics to improve the quality of their internal training programs or training sessions. They can also use infographics to design more comprehensive and clear onboarding programs, presenting, for example, the most common procedures within the company, team structures, or the company's history. Infographics can also be used in corporate environments for important communications or to familiarize teams with new work dynamics.
  2. For Educational Content: In the case of educational content, infographics are one of the most effective resources. They help synthesize information, make the content more engaging, and capture the user's attention, thereby improving the overall learning experience. Therefore, e-learning infographics are an essential element that should not be overlooked in online courses .

Advantages of Using Infographics

By adhering to the aforementioned characteristics, we can achieve successful infographics and benefit from their use. Some advantages of using infographics include:

  1. Simplifying Explanations: Infographics reduce the complexity of textual explanations.
  2. Facilitating User Comprehension: Infographics help users understand information more quickly.
  3. Capturing User Attention: Infographics attract and maintain user attention.
  4. Optimizing Work Processes: Infographics can optimize work processes.
  5. Adding Value to Communication or Training: Infographics enhance the value of communication or training.

Types of Infographics

While there are various types of infographics, here are some commonly designed ones:

  1. Informative Infographic: This type of infographic is used to present concepts, products, events, or news to communicate and inform users. It is practical when sharing specific data on a particular topic. Informative infographics are often used in corporate contexts, where companies share important information with their team members. They are also commonly used in the design of e-learning content to provide information about specific concepts.
  2. Process or Sequential Infographic: This type of infographic illustrates the steps involved in executing processes, methodologies, or task chains. It is perfect for providing creative and concise instructions. Process infographics are often used in corporate environments when implementing new procedures or work mechanics. They are also commonly included in e-learning courses to familiarize users with the processes required for a specific task, such as designing a marketing plan.
  3. Geographic Infographic: This type of infographic is useful for locating different historical events or data related to a specific geographic area. For example, it can be used to depict the social structure of a territory or the behavioral habits of a group of inhabitants.
  4. Chronological Infographic: This type of infographic visually represents important milestones through a timeline. It is an effective way to learn about historical events or significant milestones within a company.
  5. Comparative Infographic: This type of infographic compares two concepts, processes, products, companies, users, etc., to highlight the differences and similarities that users need to visualize.
  6. Hierarchical Infographic: This type of infographic presents information organized by hierarchical levels, from highest to lowest or vice versa. It often uses graphics to illustrate this hierarchical order .

How to Create an Infographic

Creating an infographic involves several steps. Here is a general process that can be followed:

Step 1: Information Gathering: In this initial phase, the graphic design and consulting team meets with the client to define the project's needs and the target audience. Based on this analysis, a proposal is developed regarding the style, format, size, typography, color scheme, etc.

Step 2: Material Review: The material to be digitized, which has already been reviewed and corrected by our team, is simplified and condensed. The key concepts are identified, and in collaboration with the pedagogical adaptation team, the most appropriate order for presenting the content is determined.

Step 3: Design Implementation: Based on the previous steps, the graphic design team plans the structure of the resources and adjusts the content, creating the infographic that will be part of the e-learning content.

Step 4: Finalization: In the last phase, the completed design is delivered to the client for feedback and any necessary changes.

This four-step process is commonly followed when designing infographics for our clients. If you are considering incorporating high-quality infographics into your e-learning content, our team is ready to assist you. Contact us today to get started!

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